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Big data analytics effect on competitive performance: Mediating role of business model innovation

“What makes a firm adaptable in a volatile market? In this scholarly piece co-contributed by Abdullah Verachia for the SAJBM, the research delves into the specific strategic responses of African firms facing external disruptions. It’s an essential read for those looking to understand the intersection of organizational theory and practical resilience on the continent.

Read the full paper here: https://journals.co.za/doi/full/10.4102/sajbm.v55i1.4261