Abdullah introduces ESCAPED — a proprietary strategic framework built for complexity, turbulence, and the speed of today’s competitive environment. Drawn from his work across more than 300 strategy engagements globally, this keynote gives leaders a new language and architecture for competitive advantage in markets that no longer follow the rules of the past. It is rigorous, immediately applicable, and deliberately provocative.
ESCAPED: The New Rules of Strategy
If your strategy still fits in a binder, it's already broken.
Who it’s for?
Strategy teams, senior leadership cohorts, boards, organisations navigating repositioning or market expansion
Outcomes
The ESCAPED framework as a practical strategy tool. A clear-eyed diagnosis of where current strategy is vulnerable. A new way of thinking about competitive positioning.
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