Rooted in Abdullah’s doctoral research on corporate foresight as a dynamic capability, this keynote introduces the practice of Future-Back Strategy: imagining the organisation at its most competitive in 10–15 years, then reverse-engineering the decisions, capabilities, and moves required to get there. A session that fundamentally changes how leaders think about time horizon, risk, and strategic intent — and equips them with a structured method for translating long-range ambition into near-term action.
Future-Back Strategy
Don't wait for the future. Work backwards from it.
Who it’s for?
C-suite, innovation units, foresight and scenario planning forums, strategy off-sites, next-decade planning retreats.
Outcomes
A structured Future-Back methodology. A long-range view of their industry’s most consequential shifts. The bridge between strategic ambition and operational reality.
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